My grandfather once told me that in communication we have to be specific, not broad.
In other words, as communicators it's our responsibility to say exactly what we mean, rather than eluding or evading the topic on hand.
However, as communicators we are sometimes faced with an ethical dilemma in which we must make a choice.
If we tell the truth in crisis, it can sometimes make the situation worse.
But should we lie and the truth is unraveled there is more of a back lash.
Therefore, how we communicate to audiences is crucial.
How does someone then create the perfect message in time of a crisis?
There is always going to be naysayers that will oppose what you say and what you do.
Communication is a craft of picking and choosing words that will effectively appeal to whom you are speaking to, it's all about finding that happy medium that is neither too broad nor too specific.
In other words, as communicators it's our responsibility to say exactly what we mean, rather than eluding or evading the topic on hand.
However, as communicators we are sometimes faced with an ethical dilemma in which we must make a choice.
If we tell the truth in crisis, it can sometimes make the situation worse.
But should we lie and the truth is unraveled there is more of a back lash.
Therefore, how we communicate to audiences is crucial.
How does someone then create the perfect message in time of a crisis?
There is always going to be naysayers that will oppose what you say and what you do.
Communication is a craft of picking and choosing words that will effectively appeal to whom you are speaking to, it's all about finding that happy medium that is neither too broad nor too specific.
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