In the world we live in public
relations is a vital aspect of corporate, government, nonprofit organizations
that allows them to communicate and maintain the standpoint of their company. One may ask, “what exactly is involved in
effective public relations?’ There are six key areas that all public relations
professionals should have knowledge in. These areas include: writing ability,
problem solving, and expertise in social media, planning expertise, business
and economic sense as well as research ability. While all these areas are crucial to an
organization’s success, problem solving and social media expertise are the most
vital aspects.
At one point or another in our lives
we will face obstacles that we will have to overcome. Most of these obstacles
come out of nowhere and we can’t always control them. The question then becomes
how we overcome these unforeseen problems. In public relations particularly how
we problem solve is vital. What we say and how we say it will affect the public’s
opinion of our organization. We must also take into consideration how the media
will react. The media could either blow what we said way out of proportion or
dismiss it completely. Either way word choice is vital. So how then do we effectively communicate with not only the
media but also the general public? We do
this by using social media.
In this day and age social media has
become a part of everyday life. Companies everywhere use social media to
discover public opinion. Being able to navigate as well as communicate
effectively through social media works hand in hand with problem solving. As
public relation professionals we can understand what the public thinks of a
particular situation, we can tailor what we say to the general consensus.
Ultimately, as public relations professional how we handle public
opinion as well as problem solving will determine our company’s future. The
better we are able to communicate, understand and resolve issues will either
make or break our future success.
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