Named Brands Vs. Generic Brands

I believe that you shouldn't always have to pay more for named brands over generic brands. When you compare shoe styles such as Air Jordan's vs. Starter a lot of similarities can be seen in these two shoe brands. Air Jordan might be the more stylish shoe but that doesn't necessarily mean that it's the better buy.  As for example the other day I went to the shoe store to get a new pair of shoes, I spotted two shoes that interested me one that was an Air Jordan the other was of the Starter brand. Both shoes had similar styles, both were black and red the only real major difference was the brand name. I then thought which was the better buy? The Air Jordan's were two times the price of that of the Starters and I thought to myself is it really worth it to spend more money on something that could or couldn't last for a long period of time? So maybe I do go with the Air Jordan's, I wear them one day when it rains and the shoe gets destroyed and  all that money that I spent was wasted ; and perhaps I get the Starter brand and the material in which the shoe was  made out of was better for wet weather and could take a beating and still look nice. I get a similar looking shoe that's also stylish but for half the price. In conclusion these factors can apply to anything that you buy, whether it be cars or even as simple as paper towels, just know that it may look appealing on the outside but it's what's in the inside that really counts.