Here are 6 quick tips that you can use to better market your content on Instagram:
(1) Hashtags:
When considering the type of content you are posting on Instagram, it is important to take into consideration the hashtags that you use. Hashtags will allow your content to reach more viewers than content without.
To find the most effective hashtags, do some research on your industry. Determine what keywords are most important. You can do this simply by typing hashtags into Instagram, and seeing what sort of content is coming up.
Look at what sort of messaging people or organizations are posting about on those related hashtags. Consider how their audience is engaging with that content. What other hashtags are these people or organizations posting? Are these hashtags prevalent to your content?
The most important practice, I learned through HubSpot Inbound Marketing is to include your key focus word or phrase within a hashtag. This keyword or phrase is found within your title of the blog post and will help improve your Search Engine Optimization(SEO).
(2) Call To Actions (CTA):
Call To Actions, are content that entice your prospective viewer or follower to engage with that content. Content that have no CTA from personal experience do not perform very well.
As a professor of mine always emphasized in his lectures, you need to consider the acronym WIFM(What is in it for me?). If audiences have no CTA to interact with within your content why should they bother liking or commenting on your post?
So how can you get more people to interact with your content? Consider asking questions within your content that will get your viewers or followers thinking about an idea or concept. Since you can't include clickable links within your Instagram post, consider making the question or content around a particular blog post or idea on your website that you want to draw attention to. Then simply include the hashtag #linkinbio, and this will indicate to the viewers or followers that they can look in your bio to find the clickable link to your website. In turn, this may result in your followers or viewers into becoming either a Marketing Qualified Lead (MQL) or a Sales Qualified Lead (SQL) somewhere down the line depending upon where they fall on the lifecycle stage.
Another forum of CTA that you may consider aligning with your other content is to include quotes that relate to the blog post or idea you are trying to convey. From my experience, these have generated lots of interest, especially if the person you are quoting from is well known.
(3) Short and Sweet:
You may have the most elaborate idea to draw people into your content, but the reality is most people's attention spans are pretty short. Try and aim for no more than 300 characters.
(4) Personality:
Consider trying a more personal approach to your posts. This can include a wide variety of methods including posts about but not limited to: meeting the team, a day in the office, employees out in the community and etc...
By taking this approach you are far less robotically and will allow you to connect with your viewers and followers on a more intimate level, than some of your other more business type posts.
(5) Images with People:
Images that simply have stagnate visual representation like images of just text, do not perform as well, as opposed to images with action shots, such as a group of people out in a field playing catch.
(6) Instagram Business Analytics Tool:
Instagram's Business Analytics tool allows marketers to analyze key metrics including reach, impressions, engagements and demographics.
These key pieces of information will help you market your content more effectively.
If you are unfamiliar of how you can set up this useful tool you can click here.
