Understanding Effective Public Relations at a Glance

 

In the world we live in public relations is a vital aspect of corporate, government, nonprofit organizations that allows them to communicate and maintain the standpoint of their company.  One may ask, “what exactly is involved in effective public relations?’ There are six key areas that all public relations professionals should have knowledge in. These areas include: writing ability, problem solving, and expertise in social media, planning expertise, business and economic sense as well as research ability.   While all these areas are crucial to an organization’s success, problem solving and social media expertise are the most vital aspects.  

            At one point or another in our lives we will face obstacles that we will have to overcome. Most of these obstacles come out of nowhere and we can’t always control them. The question then becomes how we overcome these unforeseen problems. In public relations particularly how we problem solve is vital. What we say and how we say it will affect the public’s opinion of our organization. We must also take into consideration how the media will react. The media could either blow what we said way out of proportion or dismiss it completely. Either way word choice is vital. So how then do we effectively communicate with not only the media but also the general public?  We do this by using social media.

            In this day and age social media has become a part of everyday life. Companies everywhere use social media to discover public opinion. Being able to navigate as well as communicate effectively through social media works hand in hand with problem solving. As public relation professionals we can understand what the public thinks of a particular situation, we can tailor what we say to the general consensus.

              Ultimately, as public relations professional how we handle public opinion as well as problem solving will determine our company’s future. The better we are able to communicate, understand and resolve issues will either make or break our future success.  

A Grain of Sand

The sand beneath my feet sinks with every step I take.
Each grain of sand is parted like the waves of the sea.
Yet even when my footprint gets washed away the indentation remains ingrained, much like a long lasting memory.
For someday someone will step in the same place that I did.
We leave behind our mark, our footprint.
Some footprints will be bigger, others will be smaller.
The size however, does not matter, it's what you leave behind that distinguishes you from everyone else.

Smile Upon the Sleeve

In every smile there is a hidden story. Some people use a smile to cover their sleeve. They don't want to be seen as vulnerable because they are afraid of what others will think or say. So instead they keep it inside and let it build. Yet it is these people that put others happiness ahead of their own. To them seeing others happiness is like a security blanket. They feel as if they help others find happiness that this  will give them a sense of fulfillment. However it is this happiness that they are so envious for. Yet when it comes to finding their own happiness they come to a cross road. 

Moonlight

She is my moonlight, my one and only.
So far away from grasp, yet I can still see her light.
She illuminates the night sky with a beautiful brilliance.
One that is filled with immaculate colors entangled within a rich life.  

College Week 1 First Imperissons

Anxious.... is the best way to describe how I feel in my first week of college. There are so many new people that it can be somewhat overwhelming. I find myself lost amongst the crowd, eagerly waiting to find out what comes next. Questions upon questions have filled my head: Will I fit in? What clubs should I join? What's the best way to study? Many of these questions are yet to be answered, yet I am confident that I'll find my niche.

This first week is a big transition for me. The biggest difference I've found so far is the environment. Back at home the environment never really changed. In college the environment changes day to day. Some days are sleepy days while others are filled with life and energy.  Those who surround you affect and influence you're actions. There is no one here to tell you when to do this and when to do that. You make you're own choices, your own decisions. Some will affect you, others will affect those around you. This is a new chapter in all of our lives and it won't be easy. We've made it  into college and that in itself is an achievement. As we approach our first day of classes we come to a cross road. In front of this cross road there is a sign pointing in all different directions. Starting tomorrow we will begin walking down one of those paths but have no fear. For a misguided person can always walk back to the start and think things over. He/she must think rationally; What path will work for me? Am I sure that this is the right decision? If I  go down this path will I be able to return? No one has the answers to these questions accept you're self. So get up, go on and choose your journey.